Why Content Marketing Is Vital for Your Search Engine Optimization Efforts
Content has always been the center of any advertising effort, but today the buzzword “content marketing ” is used along with SEO (search engine optimisation ). Lately, Google has accelerated its efforts to provide better search results by always improving its algorithms. The changes have made the SEO community scramble to create the necessary adjustments to maintain rankings, and several others are still trying to figure out what Google needs.
Things Have Changed.
In its early stage, online marketing involved putting up a website, creating some pages of content and making sales. The use of spun content and link farms was sufficient to gain top rankings in the search engines. SEO specialists were able to game the system by utilizing easy linking approaches and keyword stuffing; those strategies worked for some time, but the game is different now.
What’s Content Marketing? .
Content can be in form of text, audio, and video. Content and search engine optimization use text as the main element. Search engines can’t interpret video or audio output, so text is the material of choice. Within this new era of search, Google still ranks sites based on backlinks, however, there are additional metrics that have to be considered.
Social Metrics: it is widely known that social media plays a vital role in the ranking system. The most popular social media platforms are Twitter and Facebook. Most sites now have icons where a visitor could subscribe to a twitter feed, or like a page on Facebook.
The Bounce Rate: Content is important when it comes to bounce rates. A bounce rate is a measure of how long a visitor stays on a website. The longer a visitor stays on a website, the lower the bounce rate. Google’s interpretation is that the greater the content, the longer the reader stays – this increases the worth of the site.
Using only these two metrics, it’s simple to learn how content marketing is growing increasingly significant for SEO. The potential customers, visitors and existing customers demand more precious content, which is exactly what content marketing is about. The days of sub-par, crappy material are long gone. The attention of SEO specialists is on creating top quality content for the clients as well as for marketing purposes.
Good content helps to attract attention and to get the coveted backlinks for rankings. And as much as backlinks are concerned, the chances are that great, quality content articles will yield backlinks from quality sites, which is yet another advantage of content marketing.
Every new idea, invention, or technology undergoes this development of manipulation, and online marketing is not any different. Content marketing has taken on a new meaning since people demand it, and so does Google. Some people are still using the old techniques, but if you wish to be ahead of the SEO game content marketing.